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Bank Supports the Hispanic Community events
Product: Multi-color imprinted t-shirt
Objective: To reach out the Hispanic community
to inform them about the banks services that meets their needs.
Overview: PS Promotions is bilingual Spanish-English and Multi-Cultural. Using
festive colors along with the client’s logo colors and some Latin
slang, made the final product a perfect hand out at the event.
Outcome: For many years, this bank has been a great
sponsor of the Hispanic community. With many branches in Hispanic Residential
sectors, in cities like Miami and Chicago, you can walk in and find our banners
with the message “Aqui aceptamos tu Matricula” “We accept
you foreign identification here” or the cashiers wearing buttons that
say “Hablo el Idioma del Servicio” “I can speak and serve
you in your language”.
Along with the same theme, the same bank celebrated new branch openings
were we delivered hand made bags from Guatemala with the bank name
Drug & Alcohol Prevention Awareness of Services
Product: 7” Stand Along Banners
Customer: Hispanic Outreach Alcohol & Drugs
Objective: Outreach and Awareness on Drugs & Alcohol
prevention in the Hispanic Community.
Overview: When meeting with the customer,
their desire was to create awareness of their services in the community. We
recommended these banners to be placed in several businesses and
social organization where the Hispanic community regularly visits,
schools, groceries etc.
Outcome: Like a giant business cards, service
has increased to the point they had to open another center in a different
location to meet the needs.
U.S. Census Reaches out Hispanic to be counted
Product: Non-Woven Shopping bags.
Customer: Detroit Regional Census Center
Objective: To encourage Hispanics to be counted
in the upcoming census.
Overview: To do this, the U.S. Census partnered
with Hispanic agencies that service the community in different ways,
such as immigration rights, social services, religious services,
etc. We help them pick up an item highly used by Hispanics. Hispanics
are great chefs and always shop for fresh produce at the local market,
and many use public transportation while carrying their groceries. We
suggested the non-woven recyclable shopping bags which also
had a large imprint space for the ample message.
Outcome: It remains to be seen in 2010, but
for sure there is a large increase in Hispanic population in USA. However,
we are already starting to see the bags at work spreading the message
at the local markets. Thousand of bags distributed, along with
t-shirts, mini change purses, coffee mugs, etc.
Insurance Agency Transition
Product: 6” x 4” Information Magnet
Customer: Insurance Agency
Objective: An item useful to customers for
at least a year, small enough to mail to about 2500 recipients with
updated information on the agency.
Overview: PS Promotions suggested the large
magnet so that plenty of information was kept by the agency customers,
including the new main phone number as large and bold as possible. Besides
adding all the services, a calendar for the rest of the current year
and following year was added.
Outcome: Customers received the magnet in
the mail with a letter informing the new transition, posted on their
refrigerator exposed to pass the agency service information to other
friends and family and a 5% client increase from referrals.
State Department of Transportation Reinforces Seatbelt Safety
Product: 5” Round Magnet
Customer: State Department of Transportation
Objective: A reflective warning sign strong
enough to surpass weather elements and car washes, that can be posted
on 40,000 trooper units within a month, enforcing drivers and passengers
to buckle up and be safe.
Overview: We suggested a super think powerful
reflective magnet which was delivered to all units and posted on
cars within a couple of weeks after delivery informing all drivers
that troopers are on the watch out for seatbelt safety.
County Department of Children Services Reach out Young Mothers
Product: 5” x 3” Rectangular full color
Customer: County Department of Children
Objective: To inform low income young parents
and parents to be, of their variety of services to support their
child to be healthy, safe and ready to learn.
Overview: Once again the magnet goal is to
go on the refrigerator to have the number handy for all the parents-infant
needs. We produced a gracious full color magnet with the main
message to reach out about 10,000 new parents in the county.
Outcome: Magnets were inserted inside some
adorable baby bags we custom manufactured in China, and distributed
to all county clinics and maternities, filed with milk, diapers samples.